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logo

noun

logo ♦︎ trademark ♦︎ arms ♦︎ seal ♦︎ emblem ♦︎ stamp ♦︎ colours ♦︎ insignia ♦︎ crestThese are all words for a name, design or symbol that an organization or other group uses as its special sign. 这些词均表示机构或群体的标识、标志、徽标。PATTERNS AND COLLOCATIONS 句型和搭配the royal arms / seal / emblem / colours / insignia / crestan official seal / stampto bear / carry a logo / the arms / a seal / an emblem / a stamp / the colours / an insignia / a crestto display a logo / the arms / an emblem / the colours / a crestto feature a logo / the arms / an emblem / a crest logo ˈləʊgəʊ; NAmE ˈloʊgoʊ(plural logos) [countable] a printed design or symbol that a company or organization uses as its special sign (公司或机构的)标识,标志,徽标All over the world there are red and white paper cups bearing the company logo.世界各地都使用带有该公司标识的红白两色的纸杯。 trademark ˈtreɪdmɑːk; NAmE ˈtreɪdmɑːrk (abbreviation TM) [countable] a name or design that a company uses for its products and that cannot be used by anyone else 商标'Big Mac' is McDonalds' best-known trademark.“巨无霸”是麦当劳最著名的商标。 arms [plural] ( ˌcoat of ˈarms [countable]) (plural arms, coats of arms)a design or shield that is a special symbol of a family, city or other organization (家族、城市或机构的)盾形纹章,盾徽The royal arms appear on the door of the Queen's carriage.女王乘坐的四轮马车门上贴着皇家盾徽。 seal [countable] an official design or mark, stamped on a document to show that it is genuine and carries the authority of a particular person or organization 印章;图章;玺;印记The letter bore the president's seal.信上盖有总统的印章。 emblem ˈembləm [countable] a design or picture that represents a country or organization; sth that represents a perfect example or a principle (代表国家或机构的)徽章,标记,图案;象征;标志America's national emblem, the bald eagle美国的国徽-白头鹫The dove is an emblem of peace.鸽子是和平的象征。 stamp [countable] a design or words made by stamping sth onto a surface 印记;戳记The passports, with the visa stamps, were waiting at the embassy.护照都加盖了签证章,在大使馆等待领取。NOTE 辨析 Stamp or seal? Stamp is a more general word than seal. A stamp may show any kind of information, such as a date, a few words or a symbol. A seal is more official, and is likely to appear on legal documents. Both words can be used figuratively to show that sth has been approved. * stamp的含义比seal更宽泛,可以显示任何信息,如日期、语句或符号等;seal更为正式,而且多出现在法律文件上。两个词都可用于比喻义,表示某事已获批准 (figurative) The project has the government's seal / stamp of approval.工程已获政府批准。 colours (BrE) (NAmE colors) [plural] (especially BrE) a flag, badge, etc. that represents a team, country, ship, etc (代表团队、国家、轮船等的)旗帜,徽章Most buildings had a flagpole with the national colours flying.大多数建筑物都有旗杆,上面悬挂着国旗。 insignia ɪnˈsɪgniə [uncountable + singular or plural verb] the symbol, badge or sign that shows sb's rank or that they are a member of a group or organization (表明级别或成员身份的)标记,徽章,证章His uniform bore the insignia of a captain.他的制服上有上尉徽章。 crest [countable] a design used as the symbol of a particular family or organization, especially one that has a long history (尤指历史悠久的家族或机构的)饰章,纹章The family crest consists of a crown and an eight-pointed star.这个家族的饰章由皇冠和八角星组成。NOTE 辨析 Arms, emblem or crest?A coat of arms is found on a shield, and often displays particular designs such as standing lions or large feathers. A crest traditionally appeared above a coat of arms, but can now be used alone, and suggests that the owner has a high reputation and great respect. Emblem is a more general word: a coat of arms or a crest can be regarded as emblems, but emblem is usually used to describe sth smaller that represents an organization. * coat of arms指盾牌上的徽章,常为某种图案,如站立的雄狮或大羽毛。crest传统上会出现在盾徽的上方,但现在也可独立使用,暗示其主人声望很高且备受尊敬。emblem含义更广,coat of arms或crest可被看作是emblem,但emblem通常指代表某机构的小型徽章。

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