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logo

noun

logo ♦︎ trademark ♦︎ arms ♦︎ seal ♦︎ emblem ♦︎ stamp ♦︎ colours ♦︎ insignia ♦︎ crestThese are all words for a name, design or symbol that an organization or other group uses as its special sign. 这些词均表示机构或群体的标识、标志、徽标。PATTERNS AND COLLOCATIONS 句型和搭配◆the royal arms / seal / emblem / colours / insignia / crest◆an official seal / stamp◆to bear / carry a logo / the arms / a seal / an emblem / a stamp / the colours / an insignia / a crest◆to display a logo / the arms / an emblem / the colours / a crest◆to feature a logo / the arms / an emblem / a crest■ logo ˈləʊgəʊ; NAmE ˈloʊgoʊ(plural logos) [countable] a printed design or symbol that a company or organization uses as its special sign （公司或机构的）标识，标志，徽标◆All over the world there are red and white paper cups bearing the company logo.世界各地都使用带有该公司标识的红白两色的纸杯。■ trademark ˈtreɪdmɑːk; NAmE ˈtreɪdmɑːrk (abbreviation TM) [countable] a name or design that a company uses for its products and that cannot be used by anyone else 商标◆'Big Mac' is McDonalds' best-known trademark.“巨无霸”是麦当劳最著名的商标。■ arms [plural] ( ˌcoat of ˈarms [countable]) (plural arms, coats of arms)a design or shield that is a special symbol of a family, city or other organization （家族、城市或机构的）盾形纹章，盾徽◆The royal arms appear on the door of the Queen's carriage.女王乘坐的四轮马车门上贴着皇家盾徽。■ seal [countable] an official design or mark, stamped on a document to show that it is genuine and carries the authority of a particular person or organization 印章；图章；玺；印记◆The letter bore the president's seal.信上盖有总统的印章。■ emblem ˈembləm [countable] a design or picture that represents a country or organization; sth that represents a perfect example or a principle （代表国家或机构的）徽章，标记，图案；象征；标志◆America's national emblem, the bald eagle美国的国徽－白头鹫◆The dove is an emblem of peace.鸽子是和平的象征。■ stamp [countable] a design or words made by stamping sth onto a surface 印记；戳记◆The passports, with the visa stamps, were waiting at the embassy.护照都加盖了签证章，在大使馆等待领取。NOTE 辨析 Stamp or seal? Stamp is a more general word than seal. A stamp may show any kind of information, such as a date, a few words or a symbol. A seal is more official, and is likely to appear on legal documents. Both words can be used figuratively to show that sth has been approved. * stamp的含义比seal更宽泛，可以显示任何信息，如日期、语句或符号等；seal更为正式，而且多出现在法律文件上。两个词都可用于比喻义，表示某事已获批准◆ (figurative) The project has the government's seal / stamp of approval.工程已获政府批准。 ■ colours (BrE) (NAmE colors) [plural] (especially BrE) a flag, badge, etc. that represents a team, country, ship, etc （代表团队、国家、轮船等的）旗帜，徽章◆Most buildings had a flagpole with the national colours flying.大多数建筑物都有旗杆，上面悬挂着国旗。■ insignia ɪnˈsɪgniə [uncountable + singular or plural verb] the symbol, badge or sign that shows sb's rank or that they are a member of a group or organization （表明级别或成员身份的）标记，徽章，证章◆His uniform bore the insignia of a captain.他的制服上有上尉徽章。■ crest [countable] a design used as the symbol of a particular family or organization, especially one that has a long history （尤指历史悠久的家族或机构的）饰章，纹章◆The family crest consists of a crown and an eight-pointed star.这个家族的饰章由皇冠和八角星组成。NOTE 辨析 Arms, emblem or crest?A coat of arms is found on a shield, and often displays particular designs such as standing lions or large feathers. A crest traditionally appeared above a coat of arms, but can now be used alone, and suggests that the owner has a high reputation and great respect. Emblem is a more general word: a coat of arms or a crest can be regarded as emblems, but emblem is usually used to describe sth smaller that represents an organization. * coat of arms指盾牌上的徽章，常为某种图案，如站立的雄狮或大羽毛。crest传统上会出现在盾徽的上方，但现在也可独立使用，暗示其主人声望很高且备受尊敬。emblem含义更广，coat of arms或crest可被看作是emblem，但emblem通常指代表某机构的小型徽章。

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