- [usually before noun]
connected with the buying and selling of goods and services 贸易的；商业的 residential and commercial properties 住宅和商业地产 a commercial building/development 商业建筑/开发项目 - (especially North American English)
commercial real estate 商业房地产 commercial activities 商业活动 They have offices in the commercial heart of the city. 他们在城市的商业中心有办事处。 She is developing the commercial side of the organization. 她负责该机构在商业方面的发展。 a commercial vehicle (= one that is used for carrying goods or passengers who pay) 商用车辆
Synonyms economiceconomicTopics Businessb1- financial
- commercial
- monetary
- budgetary
- economic connected with the trade, industry and development of wealth of a country, an area or a society:
This book deals with the social, economic and political issues of the period. 这本书论及了那个时期的社会、经济和政治问题。
- financial connected with money and finance:
She had got into financial difficulties. 她陷入了财务困境。 Tokyo is a major financial centre. 东京是主要的金融中心。
- commercial
connected with the buying and selling of goods and services. 指贸易的、商业的 - monetary (formal or finance) connected with money, especially all the money in a country:
closer European monetary union 更为紧密的欧洲货币联盟
- budgetary (finance) connected with a budget (= the money available or a plan of how it will be spent).
- economic/financial/commercial/monetary/budgetary affairs/decisions
- the economic/financial/commercial/budgetary climate
- the economic/financial/commercial side of something
- a(n) economic/financial/commercial centre
- [only before noun]
making or intended to make a profit 赢利的；以获利为目的的 The movie was not a commercial success (= did not make money). 这部电影票房收入不佳。 Risks arise when state-owned enterprises begin operating as commercial entities. 当国有企业开始作为商业实体运作时，风险就出现了。 policies to attract new industrial or commercial enterprises 吸引新工商企业的政策 They are keen to see the technology licensed for commercial use. 他们渴望看到这项技术获得商业使用许可。 The data cannot be used for commercial purposes. 这些数据不能用于商业目的。 The newspaper is acting solely in its own commercial interests. 这家报纸完全是为了自己的商业利益。 commercial baby foods 市面上的婴儿食品 the first commercial flights across the Atlantic 头几次横跨大西洋的商业飞行
Synonyms successfulsuccessful- profitable
- commercial
- lucrative
- economic
- successful making a lot of money, especially by being popular:
The play was very successful on Broadway. 那出剧在百老汇大获成功。 The company has had another successful year. 公司又度过了一个兴旺发达之年。
- profitable making a profit:
a highly profitable business 一家赢利很高的企业
- commercial [only before noun] making or intended to make a profit:
The movie was not a commercial success (= made no profit). 这部电影票房收入不佳。
- lucrative (of business or work) producing or paying a large amount of money; making a large profit:
They do a lot of business in lucrative overseas markets. 他们在利润丰厚的海外市场上生意很多。
- economic (often used in negative sentences) (of a process, business or activity) producing enough profit to continue:
Small local shops stop being economic when a supermarket opens up nearby. 附近有超市开业的话，当地的小商店就没有利润可赚了。
- a successful/profitable/lucrative business
- a successful/profitable/lucrative year
- a(n) commercial/economic success
Extra ExamplesTopics Businessb1His first jobs were in the commercial sector. 他的第一份工作是在商业部门。 They are an educational charity, not a commercial publisher. 他们是教育公益机构，不是以赢利为目的的出版商。 The decision has been made on a purely commercial basis. 这个决定完全是在商业基础上做出的。
- (disapproving)
more interested in profit and being popular than in quality 偏重利润和声望的；商业化的 (of television or radio 电视或电台 paid for by the money charged for broadcasting advertisements 由广告收入支付的；商业性的 a commercial radio station/TV channel 商业电台／电视频道
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an advertisement on television, on the radio or on a website （电台或电视播放的）广告 a TV/television commercial 电视/电视广告 a radio commercial 广播广告 a Republican campaign commercial 共和党竞选广告 The marketing campaign is starting with four online commercials. 营销活动从四个在线广告开始。 - in a commercial
actors in commercials 商业广告中的演员 She began her career appearing in commercials. 她开始了她的商业生涯。 - commercial for something
He did a number of commercials for major brands. 他为主要品牌做了许多广告。
Synonyms advertisementadvertisement- publicity
- ad
- commercial
- promotion
- trailer
- advertisement a notice, picture or film telling people about a product, job or service; an example of something that shows its good qualities; the act of advertising something and making it public:
They ran advertisements on TV and on social media. 他们在电视和社交媒体上投放广告。 Dirty streets are no advertisement for a prosperous society. 肮脏的街道绝不是繁荣社会的景象。
- publicity [U] the business of attracting the attention of the public to somebody/something such as a company, book, film, film star or product; the things that are done to attract attention:
She works in publicity. 她从事宣传工作。 There has been a lot of advance publicity for her new film. 她的新电影尚未上映即大加宣传。
- ad, advert (informal) a notice, picture or film telling people about a product, job or service:
We put an ad on that website. 我们在那个网站上登了一则广告。 an ad for a new chocolate bar 新品种巧克力棒的广告
- commercial
an advertisement on television or on the radio. 指电视或电台播放的广告 - promotion a set of advertisements for a particular product or service; activities done in order to increase the sales of a product or service:
a special promotion of local products 当地产品的特别促销活动 She works in sales and promotion. 她从事销售和推广工作。
- trailer (especially British English) a series of short scenes from a film or television programme, shown in advance to advertise it.
- (a/an) advertisement/publicity/ad/commercial/promotion/trailer for something
- a TV/television/radio/cinema advertisement/ad/commercial/promotion
- an online/internet advertisement/ad/commercial/promotion
- to run/show a(n) advertisement/ad/commercial/trailer
Collocations TelevisionTelevision 电视 Watching 观看 - watch television/TV/a show/(British English) a programme/(North American English) a program/a documentary/a pilot/a rerun/a repeat
看电视／电视节目／纪实电视节目／试播节目／重播的电视节目 - see (especially British English) an ad/(especially North American English) a commercial/the news/the weather
看广告／新闻／天气节目 - catch/miss a show/a programme/a program/an episode/the news
看／错过电视节目／电视连续剧的一集／新闻节目 - pick up/reach for/grab the remote (control)
拿起／伸手去拿／抓起遥控器 - change/switch channel
换频道 - surf (through)/ (especially North American English) flip through/ (especially British English) flick through the channels
快速浏览电视频道 - sit in front of/switch on/switch off/turn on/turn off the television/the TV/the TV set
坐在电视机前；开／关电视 - have/install satellite (TV)/cable (TV)/a satellite dish
有／安装卫星电视／有线电视／卫星电视碟形天线
Showing 播放 - show a programme/a documentary/an ad/a commercial
播放电视节目／纪实电视节目／广告 - screen a programme/a documentary
播放电视节目／纪实电视节目 - run an ad/a commercial
播放广告 - broadcast/ (especially North American English) air/repeat a show/a programme/a documentary/an episode/a series
播放／重播电视节目／纪实电视节目／电视连续剧的一集／系列节目 - go out/air/be recorded live
现场直播／录制 - attract/draw (in)/pull (in) viewers
吸引观众 - be a hit with viewers/audiences/critics
受到电视观众／观众／评论家的喜爱 - get (low/high) ratings
有（低／高）收视率
Appearing 演出 - be on/appear on television/TV/a TV show
在电视上／电视节目中露面 - take part in a phone-in/a game show/a quiz show/a reality TV show
参与热线直播节目／游戏节目／智力游戏节目／电视真人秀 - host a show/a programme/series/a game show/a quiz show/a talk show/(British English) a chat show
主持电视节目／系列节目／游戏节目／智力游戏节目／访谈节目 - be/become/work as a/an (British English) TV presenter/talk-show host/sports commentator/anchorman/(British English) newsreader
是／成为／当电视节目主持人／访谈节目主持人／体育运动实况解说员／新闻节目主持人／新闻播音员 - read/present the news
播报新闻 - appear/perform live (on TV)
（在电视上）现场表演
Programme-making 节目制作 - do/film/make a show/a programme/a documentary/an episode/a pilot/a series/an ad/a commercial
拍摄电视节目／纪实电视节目／电视连续剧的一集／试播节目／系列节目／广告 - work on a soap (opera)/a pilot (episode)/a sitcom
制作肥皂剧／试播节目（的一集）／情景喜剧 - write/produce a drama/sitcom/spin-off/comedy series
写／拍摄戏剧／情景喜剧／电视系列剧的派生作品／喜剧连续剧
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).Extra ExamplesTopics TV, radio and newsb1She ended up doing commercials, which ironically revived her acting career. 她最后只好去拍广告，具有讽刺意味的是，这却让她的演艺事业获得了重生。 She's in a commercial for cars. 她出现在一个汽车广告中。 The commercial features a moody young man. 这个广告主要讲的是一个情绪多变的年轻人。 The commercial features a teenage girl with spots. 这个广告描绘的是一个脸上长粉刺的十几岁女孩。 The company has made commercials for leading sportswear manufacturers. 这家公司为主要的运动服装生产商制作过广告。
Oxford Collocations Dictionaryadjective- radio
- television
- TV
- …
- do
- make
- air
- …
- air
- appear
- feature somebody/something
- …
- break
- in a/the commercial
- commercial for
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