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IELTS BNC: 3387 COCA: 2570

brand

noun
 
/brænd/
/brænd/
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  1.  
     a type of product, service, etc. made or offered by a particular company under a particular name品牌
    • a well-known brand of toothpaste一个著名的牙膏品牌
    • (British English) You pay less for the supermarket's own brand.超市自有品牌的东西要便宜些。
    • (North American English) You pay less for the store brand.商店品牌的东西要便宜些。
    • luxury/premium brands奢侈/高档品牌
    • We compared our product with the leading brands.我们将我们的产品与领先品牌进行了比较。
    • How can we build our brand?如何才能打造自己的品牌？
    • brand loyalty (= when customers continue buying the same brand)品牌忠诚（顾客购买同一牌子商品的倾向）
    • brand awareness/recognition 品牌认知/认可
    • brand image/values品牌形象/价值
    see also own-brand
    Extra Examples
    • the world's leading brand of vodka世界上首屈一指的伏特加品牌
    • Our main aim is to encourage brand loyalty.我们的主要目标是鼓励顾客继续购买这品牌的产品。
    • The company's core brand value is consistency in quality and service.这家公司的核心品牌价值在于始终如一的质量和服务。
    • Champagne houses owe their success to brand image.香槟公司的成功在于他们的品牌形象。
    • They realize the importance of creating a consistent brand identity.他们意识到创造一致的品牌形象的重要性。
    Topics Businessb1
    Oxford Collocations Dictionaryadjective
    • leading
    • major
    • premium
    • …
    brand + noun
    • identity
    • image
    • name
    • …
    preposition
    • brand of
    See full entry
  2. a particular type or kind of something类型
    • an unorthodox brand of humour别具一格的幽默
    • I don’t think Bertha would appreciate your particular brand of sympathy.我认为伯莎不会欣赏你特有的同情。
    Extra Examples
    • This brand of rhythm and blues was different in several ways.这种节奏布鲁斯的品牌在几个方面有所不同。
    • They developed their own brand of communism.他们发展了自己的共产主义品牌。
    • She has her own unique brand of humour.她有自己别具一格的幽默。
    • His brand of sarcasm was well-known.他的讽刺是众所周知的。
    • his particular brand of comedy他特有的幽默
    Oxford Collocations Dictionaryadjective
    • particular
    • peculiar
    • special
    • …
    See full entry
  3. a mark made with a piece of hot metal, especially on farm animals to show who owns them烙印（尤指农场牲畜身上表示所属的印记）Topics Farmingc2
    4. Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).

brand

verb
 
/brænd/
/brænd/
[often passive]
Verb Forms
present simple I / you / we / they brand
/brænd/
/brænd/
he / she / it brands
/brændz/
/brændz/
past simple branded
/ˈbrændɪd/
/ˈbrændɪd/
past participle branded
/ˈbrændɪd/
/ˈbrændɪd/
-ing form branding
/ˈbrændɪŋ/
/ˈbrændɪŋ/
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  1.  
     to apply a brand name, image or identity to something类型
    • brand something The website was not doing a very good job of branding the company. 该网站在给公司打品牌方面做得不太好。
    • brand something with something Stadiums are branded with corporate logos.体育场标有公司标志。
    • brand something (as) something Their products are branded as organic.他们的产品被贴上了有机食品的标签。
    • brand itself (as) something The city is trying to brand itself a world-class capital.这座城市正试图将自己标榜为世界级的首都。
  2. brand somebody/something (as) something to describe somebody/something as being something bad or unpleasant, especially unfairly（尤指不公正地）丑化（某人），败坏（某人）名声
    • They were branded as liars and cheats.他们被说成是说谎者和骗子。
    • The newspapers branded her a hypocrite.报章污蔑她是伪君子。
    • Her parents had long since branded her a failure.长久以来她的父母都说她是个失败者。
  3. brand something (with something) to mark an animal with a brand to show who owns it给（牲畜）打烙印
    4. Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).

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