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IELTS BNC: 2180 COCA: 2640

advertising

noun
 
/ˈædvətaɪzɪŋ/
/ˈædvərtaɪzɪŋ/
[uncountable]
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  1. the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.广告活动；广告业；做广告
    • Cigarette advertising has been banned.香烟广告已遭禁止。
    • radio/TV/online advertising广播/电视/在线广告
    • Paid advertising on social media is an assured way to reach out to customers.社交媒体上的付费广告是接触客户的可靠方式。
    • The company's print and digital advertising rose compared with the same period a year ago.该公司的印刷和数字广告与一年前同期相比有所增长。
    • a career in advertising广告职业
    • Val works for an advertising agency (= a company that designs advertisements).瓦尔为一家广告公司工作。
    • A good advertising campaign will increase our sales.良好的广告宣传活动会增加我们的销售量。
    • She is a successful advertising executive.她是一名成功的广告主管。
    • We we.re very happy with our advertising strategy last year.我们对去年的广告策略非常满意。
    Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).
    Topics TV, radio and newsa2
    Oxford Collocations DictionaryAdvertising is used before these nouns:
    • agency
    • agent
    • ban
    • …
    See full entry

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