marketing

noun

/ˈmɑːkɪtɪŋ/

/ˈmɑːrkɪtɪŋ/

[uncountable]

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the activity of presenting, advertising and selling a company’s products or services in the best possible way市场营销
- a marketing campaign/strategy营销活动/策略
- a marketing manager/director/department营销经理/总监/部门
- digital/internet/online marketing数字/互联网/在线营销
- Direct marketing already provides a number of ways to target specific individuals. 直接营销已经提供了许多针对特定个人的方法。
- They hope to creat a buzz through viral marketing. 他们希望通过病毒式营销制造轰动。
- She works in sales and marketing.她在市场营销部工作。
- marketing of something The marketing of produce by village women has brought economic benefits.农村妇女销售农产品带来了经济效益。
- This law regulates the sale and marketing of food on a statewide basis.这项法律在全州范围内规范食品的销售和营销。
- Clients hired us to handle their online marketing.客户雇佣我们来处理他们的在线营销。
- Persuasion is one of the most valuable skills in marketing.说服是营销中最有价值的技能之一。
- A printed newsletter is still an excellent marketing tool. 印刷的时事通讯仍然是一个很好的营销工具。
- We have a different marketing plan for each of our channels. 我们对每个渠道都有不同的营销计划。
- The latest campaign is a joint marketing effort by dairy processors. 最近的活动是乳制品加工者的联合营销努力。
- a clever marketing ploy 机智的销售策略
Wordfinder
- advertise
- cold-calling
- leaflet
- mailing
- mailshot
- marketing
- poster
- product placement
- prospectus
- publicize
Collocations Business
Business商业Running a business经营企业
- buy/acquire/own/sell a company/firm/franchise 收购／获得／拥有／出售公司／商行／特许经销权
- set up/establish/start/start up/launch a business/company创办企业／公司
- run/operate a business/company/franchise经营企业／公司／专卖店
- head/run a firm/department/team管理公司／部门／团队
- make/secure/win/block a deal达成／阻止一笔交易
- expand/grow/build the business扩展业务
- boost/increase investment/spending/sales/turnover/earnings/exports/trade增加投资／支出／销售量／营业额／收入／出口／贸易
- increase/expand production/output/sales增加产量／输出量／销售量
- boost/maximize production/productivity/efficiency/income/revenue/profit/profitability使产量／生产力／效率／收入／收益／利润／收益增加／最大化
- achieve/maintain/sustain growth/profitability实现／维持／保持增长／收益
- cut/reduce/bring down/lower/slash costs/prices削减成本／价格
- announce/impose/make cuts/cutbacks宣布／强制实行／实施削减
Sales and marketing销售和市场营销
- break into/enter/capture/dominate the market打入／进入／占领／控制市场
- gain/grab/take/win/boost/lose market share取得／夺取／得到／赢得／增加／丢失市场份额
- find/build/create a market for something为某物找到／建立／开创市场
- start/launch an advertising/a marketing campaign发起广告／营销宣传活动
- develop/launch/promote a product/website开发／推出／推销产品／网站
- create/generate demand for your product为产品创造需求
- attract/get/retain/help customers/clients吸引／赢得／留住／帮助顾客／客户
- drive/generate/boost/increase demand/sales刺激／创造／提高／增加需求／销售量
- beat/keep ahead of/out-think/outperform the competition打败／领先于／智胜／胜过竞争对手
- meet/reach/exceed/miss sales targets完成／达到／超过／未达到销售目标
Finance财务
- draw up/set/present/agree/approve a budget起草／制订／提出／批准预算
- keep to/balance/cut/reduce/slash the budget执行／平衡／削减／大幅削减预算
- be/come in below/under/over/within budget未超出／超出预算；在预算之内
- generate income/revenue/profit/funds/business产生收益／利润／资金／营业额
- fund/finance a campaign/a venture/an expansion/spending/a deficit为活动／商业项目／扩张／开支／赤字提供资金
- provide/raise/allocate capital/funds提供／筹集／分配资金
- attract/encourage investment/investors吸引／鼓励投资／投资者
- recover/recoup costs/losses/an investment收回成本／亏损／投资
- get/obtain/offer somebody/grant somebody credit/a loan获得／为某人提供／准予某人贷款
- apply for/raise/secure/arrange/provide finance申请／筹集／获得／安排／提供资金
Failure失败；不成功
- lose business/trade/customers/sales/revenue失去生意／买卖／顾客／销量／收益
- accumulate/accrue/incur/run up debts累积／积累／招致／积欠债务
- suffer/sustain enormous/heavy/serious losses蒙受惨重损失
- face cuts/a deficit/redundancy/bankruptcy面临削减／赤字／裁员／破产
- file for/ (North American English) enter/avoid/escape bankruptcy申请／避免／幸免破产
- (British English) go into administration/liquidation进入行政接管／清算
- liquidate/wind up a company清算／关闭公司
- survive/weather a recession/downturn艰难渡过萧条期／衰退期
- propose/seek/block/oppose a merger提出／寻求／阻止／反对合并
- launch/make/accept/defeat a takeover bid发起／进行／接受／阻止收购投标
see also direct marketing, viral marketing
Extra Examples
- Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty.数字营销已经成为推动品牌知名度、参与度和忠诚度的第一线。
- A marketing campaign targeting wholesalers, retailers and consumers is in full swing.针对批发商、零售商和消费者的营销活动正在如火如荼地进行。
- Tutors are available to talk about careers in marketing, advertising or journalism.导师可以谈论营销、广告或新闻方面的职业。
- We could get more sales through better marketing.我们可以通过改进营销来提高销售额。
- The company has done some aggressive marketing of the new model.该公司对新型号做了一些积极的营销。
- Online marketing has broken down barriers.网络营销打破了壁垒。
- He works with small businesses to make online marketing profitable.他与小企业合作，使在线营销盈利。
- The marketing of this film was flawed, and cost it the audience it deserved.这部电影的营销有缺陷，让观众付出了应有的代价。
- We don't have a huge marketing budget and rely on word-of-mouth.我们没有巨额营销预算，主要依赖口碑。
Topics Businessb1, Jobsb1
Oxford Collocations Dictionary
adjective
- clever
- effective
- good
- …
verb + marketing
- do
- improve
marketing + noun
- campaign
- exercise
- strategy
- …
preposition
- in marketing
- through marketing
- with marketing
- …
phrases
- sales and marketing
See full entry