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USP

noun
/ˌjuː es ˈpiː/
/ˌjuː es ˈpiː/
(business商业)
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  1. a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for unique selling proposition or unique selling point) 独特卖点(全写为 unique selling proposition 或 unique selling point,指产品或服务吸引顾客的特色)
    • You need to come up with a USP.你得想出个独特的卖点来。
    • Your USP has to tell people why they should do business with you.你的USP必须告诉人们为什么要和你做生意。
    • Their USP was that they guaranteed delivery in 30 minutes or less.他们的USP是保证30分钟或更短时间内交货。

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