USP

noun

/ˌjuː es ˈpiː/

(business商业)

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a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for ‘unique selling proposition’ or ‘unique selling point’) 独特卖点（全写为 unique selling proposition 或 unique selling point，指产品或服务吸引顾客的特色）
- You need to come up with a USP.你得想出个独特的卖点来。
- Your USP has to tell people why they should do business with you.你的USP必须告诉人们为什么要和你做生意。
- Their USP was that they guaranteed delivery in 30 minutes or less.他们的USP是保证30分钟或更短时间内交货。