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co-branding

noun
/ˈkəʊ brændɪŋ/
/ˈkəʊ brændɪŋ/
[uncountable] (business商业)
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  1. a marketing strategy in which two companies work together to sell their products or services, using both company names联合品牌:一种营销策略,在该策略中,两家公司共同使用其两个公司名称来销售其产品或服务
    • Co-branding includes having our logo and brand name printed on the book.联合品牌包括将我们的标志和品牌名称印在书上。
    • The store's e-reader is a co-branding venture with a South Korean smartphone company 这家商店的电子阅读器是与一家韩国智能手机公司的联合品牌

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