advertisements and discussion in the media telling the public about a product and about how good or important it is （电视、广播等中言过其实的）促销广告，促销讨论 marketing/media hype 夸张的促销／媒体广告 Don't believe all the hype—the book isn't that good. 别相信那些天花乱坠的宣传，那本书没那么好。
Extra ExamplesThe movie failed to live up to all the hype. 这部电影被吹上了天，其实盛名难副。 This new game is getting plenty of hype. 新游戏正被大肆炒作。 the hype surrounding her latest book 围绕她的新书所作的大肆宣传
Oxford Collocations Dictionaryadjective- media
- marketing
- pre-fight
- …
- live up to
- get
- believe
- …
- surround something
- hype about
Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.
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hype
verb (informal, disapproving)to advertise something a lot and make its good qualities seem better than they actually are, in order to get a lot of public attention for it 夸张地宣传（某事物） - hype something
This week his much hyped new movie opens in London. 本周他那部被大肆炒作的新电影在伦敦上映。 - hype something up
The meeting was hyped up in the media as an important event. 这次会议被媒体吹成一件大事。
Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.- hype something
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