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hype

noun
/haɪp/
/haɪp/
[uncountable] (informal, disapproving)
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  1. advertisements and discussion in the media telling the public about a product and about how good or important it is（电视、广播等中言过其实的）促销广告，促销讨论
    • marketing/media hype夸张的促销／媒体广告
    • Don't believe all the hype—the book isn't that good.别相信那些天花乱坠的宣传，那本书没那么好。
    Extra Examples
    • The movie failed to live up to all the hype.这部电影被吹上了天，其实盛名难副。
    • This new game is getting plenty of hype.新游戏正被大肆炒作。
    • the hype surrounding her latest book围绕她的新书所作的大肆宣传
    Oxford Collocations Dictionaryadjective
    • media
    • marketing
    • pre-fight
    • …
    verb + hype
    • live up to
    • get
    • believe
    • …
    hype + verb
    • surround something
    preposition
    • hype about
    See full entry
    Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.

hype

verb
/haɪp/
/haɪp/
(informal, disapproving)
Verb Forms
present simple I / you / we / they hype
/haɪp/
/haɪp/
he / she / it hypes
/haɪps/
/haɪps/
past simple hyped
/haɪpt/
/haɪpt/
past participle hyped
/haɪpt/
/haɪpt/
-ing form hyping
/ˈhaɪpɪŋ/
/ˈhaɪpɪŋ/
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  1. to advertise something a lot and make its good qualities seem better than they actually are, in order to get a lot of public attention for it夸张地宣传（某事物）
    • hype something This week his much hyped new movie opens in London.本周他那部被大肆炒作的新电影在伦敦上映。
    • hype something up The meeting was hyped up in the media as an important event.这次会议被媒体吹成一件大事。
    Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.

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