an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something （为引人注意或诱人购买而搞的）花招，把戏，噱头 a promotional/publicity/sales gimmick 以推销／宣传／销售为目的的花招 We don’t use gimmicks to sell our products. 我们不使用噱头来销售我们的产品。 The promise of lower taxation may have been just an election gimmick to gain votes. 减税的承诺或许只是争取选票的一种手法。 a new gimmick to encourage people to go to the cinema 鼓动大众去看电影的新噱头
Oxford Collocations Dictionaryadjective- latest
- new
- election
- …
- just a gimmick
- nothing more than a gimmick
- only a gimmick
- …
Word Origin1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’.
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noun
gimmick
Something that is silly or useless: gimmick, white elephant, rubbish...
Not effective or useful and not working correctly: useless, ineffective, inefficient...
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