a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for ‘unique selling proposition’ or ‘unique selling point’) 独特卖点（全写为 unique selling proposition 或 unique selling point，指产品或服务吸引顾客的特色）
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USP
The activity of selling: aftermarket, buyer's market, call...
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