promote
verb-
to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price 促銷；推銷 - promote something
The band has gone on tour to promote their new album. 這個樂隊已開始巡回宣傳他們的新唱片。 This trade fair will help businesses from Malawi to promote their products. 這次交易會將幫助馬拉維的企業推廣他們的産品。 - promote something as something
The area is being promoted as a tourist destination. 這個地區正被推廣爲旅遊點。
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).Extra ExamplesTopics Businessb1The company's products have been promoted mainly through advertising in newspapers. 該公司的産品主要通過在報紙上做廣告來推銷。 The new products have been very heavily promoted. 新産品得到了大力推廣。
Oxford Collocations Dictionaryadverb- aggressively
- heavily
- vigorously
- …
- as
- through
- promote something
- promote something
to help something to happen or develop 促進；推動 to promote democracy/peace/understanding/health 促進民主/和平/理解/健康 I applaud his efforts to promote world peace. 我贊揚他爲促進世界和平所做的努力。 to promote the development/use of something 促進某物的開發/使用 policies to promote economic growth 促進經濟增長的政策 a campaign to promote awareness of environmental issues 提高環保意識的運動 The exhibition was intended to promote interest in contemporary sculpture. 展覽旨在提高人們對當代雕塑的興趣。 We think football can help to promote the idea of a multicultural and multiethnic society. 我們認爲足球有助於促進多元文化和多民族社會的理念。 Vietnam has actively promoted foreign investment. 越南積極促進外國投資。
Extra ExamplesTopics Successb1Bonus payments to staff serve to promote commitment to the company. 向員工發放獎金有助於促進他們對公司盡職盡責。 Human rights are strongly promoted by all our members. 人權得到了我們所有成員的大力推進。 The idea of equal opportunities was strongly promoted by many Labour MPs. 機會均等的觀念得到了許多工黨議員的強烈支持。 They claimed that the authorities had deliberately promoted and condoned the violence. 他們聲稱當局有意支持並縱容了這起暴力事件。 Young people's awareness of agricultural issues is promoted through publicity material. 通過宣傳資料，年輕人對農業問題的了解有所加深。 The aim of the culture festival is to promote friendship between the two countries. 文化節旨在增進兩國之間的友誼。 The church tries to promote racial harmony. 教會努力促進種族和諧。
Oxford Collocations Dictionaryadverb- strongly
- actively
- directly
- …
- aim to
- seek to
- try to
- …
- through
- a campaign to promote something
- a scheme to promote something
- be aimed at promoting something
- …
- [often passive]
to move somebody to a higher rank or more senior job 提升；晉升 - promote somebody
She worked hard and was soon promoted. 她工作勤奮，不久就得到提升了。 - promote somebody to something
He has been promoted to sergeant. 他已晉升爲巡佐。 - promote somebody from something
He was an experienced officer who had been promoted from the ranks. 他是一名從基層提拔上來的有經驗的軍官。 - promote somebody from something to something
She was promoted from finance director to chief executive. 她從財務總監晉升爲首席執行官。
Extra ExamplesTopics Jobsb1He was promoted from deputy minister to minister last year. 他去年從副部長晉升爲部長。 He was promoted to the rank of captain. 他晉升爲艦長。 a recently promoted headteacher 最近被提升的班主任
- promote somebody
- promote something (from something) (to something)
to move a sports team from playing with one group of teams to playing in a better group 將（體育運動隊）晉級
Word Originlate Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.