not trying to appear more special, intelligent, important, etc. than you really are/it really is 谦虚谨慎的;不事张扬的;不爱炫耀的 He was a friendly and unpretentious man. 他是一个友好而谦逊的人。 His family are unpretentious country folk. 他的家人都是老实本分的乡下人。 The hotel is modern and unpretentious. 这家旅馆既现代又朴素。