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rebranding

noun
/ˌriːˈbrændɪŋ/
/ˌriːˈbrændɪŋ/
[singular, uncountable]
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  1. the act or process of changing the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way重塑…的形象(如通过改变名称或广告);将…重塑
    • a rebranding exercise重塑形象的活动
    • a £5 million rebranding投资 500 万英镑的形象重塑工程

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