the act or process of changing the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way 重塑…的形象(如通过改变名称或广告);将…重塑 a rebranding exercise 重塑形象的活动 a £5 million rebranding 投资 500 万英镑的形象重塑工程