rebrand something/yourselfto change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way重塑…的形象(如通过改变名称或广告);将…重塑
In the 1990s the Labour Party rebranded itself as New Labour.工党于 20 世纪 90 年代重塑形象,改称新工党。